Improving the accessibility of your WordPress site can improve the user experience in profound ways. Today, Merary Alvarado discusses how these techniques can be implemented in WordPress and why you’d want to consider using them.
And anything that will improve the user experience will work in your favor. Not only do visitors appreciate the functionality, but some elements may even improve SEO, as Google puts a lot of emphasis on UX layout.
In this webinar, Merary discusses how exclusion can alienate people, even from the perspective of your website. Because not everyone is capable of being able to operate a site in the same manner.
For example, did you know there are 300 million people who are colorblind in the world? Do you use color elements that these people simply cannot see?
This is just one example of how accessibility plays a role in how people interact with your website.
What is Accessibility?
In this video, Merary goes over the ins and outs of what accessibility means and how you can address certain elements. It’s all about making it simple enough so everyone can enjoy your content.
This is true whether you’re building your own blog or designing a website for clients.
As a freelancer or developer, it’s part of your job to ensure clients know and understand accessibility and why it should be implemented. Because the simplest exclusion of a specific feature can vastly affect a website’s usability.
This can ultimately lead to losing sales and traffic.
By offering a more accessible and easy-to-use layout, people are more likely to stick around. And the longer your visitors remain, the more likely they’ll further interact with content.
This includes things like clicking affiliate links, making purchases, subscribing to email newsletters, and anything else you plan to implement.
The end result is a website with superior on-page time and retention rates.
Accessibility is Always Evolving
One of my favorite sayings is, “You cannot please 100% of the people 100% of the time.” Usually, I reference this in terms of dealing with trolls or making customers happy.
In this case, it’s all about the evolution of accessibility for design purposes. While you can still strive for perfection, it won’t always be as such.
This is because new practices, technologies, and solutions are always in development.
This means what you use today to make websites easier to operate may not be the same as what you’ll use next year.
Being Aware of Regulations
In this webinar, you get an idea of the difference in regulations and governance in how they pertain to accessibility.
This includes examples like:
- Web Content Accessibility Guidelines
- Americans with Disabilities Act
- California Consumer Privacy Act
- and much more.
It All Comes Down to Usability
Focusing on accessibility only works in your favor. Not only do you include others, but you make the site easier to use overall. This means more people will enjoy the content and further explore the site.
This webinar will help you understand a lot of those elements. However, it’s still up to you to put them into practice.